Design & Build · DTC Product Experiences
Product pages
designed and built
to sell.
IMAGENN.AI designs and builds conversion-optimized product pages and full DTC store redesigns — from a single high-performance PDP to a complete brand experience. Fixed scope. Production-ready. Canadian-based.
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The problem
Your product pages
are fine. Costing you sales.
Most DTC product pages were built for speed, not conversion. A developer set up a template in an afternoon, loaded in product photos, and moved on. The brand grew — the pages didn't.
IMAGENN.AI designs and builds product pages and full store redesigns that do the job they were always supposed to do: communicate the product, reduce friction, and convert the buyer who landed there.
See what good looks likeSample Builds
What this looks like in practice.
Four sample builds across four distinct DTC design registers — demonstrating range from dark heritage craft to ivory haute horlogerie.
Heritage DTC · Botanical
Reyes & Co.
Hand-rolled herbal blends, Jalisco
Dark heritage craft PDP with a live product configurator — blend, count, and wrap selection with real-time price updates. Cinzel display type, deep tobacco palette.
View sample
Specialty Coffee · Subscription
Rook & Co.
Single-origin roasters, Pacific Northwest
Warm heritage roaster PDP with grind selector and cadence subscriptions. Fraunces serif display, parchment palette — full conversion mechanics for a repeat-purchase brand.
View sample
Premium Audio · High-ticket
Otto & Voss
Reference turntables, Bavaria
Dark editorial PDP for a premium audio brand. Cormorant Garamond serif, copper accent, IBM Plex Mono for technical specs — conversion-optimized for a high-ticket product.
View sample
Haute Horlogerie · Luxury
Maison Voltaire
Hand-painted limited editions, Geneva
Haute horlogerie PDP for a Geneva watchmaking maison. Warm ivory palette, all-serif Cormorant + EB Garamond, gold hairline rules. Le Toucan — edition of 88.
View sample
Sample builds. Design demonstrations. Real client work is covered under NDA.
Like what you see? Let's talk about your product pages.
Start a project →Scope
What we design
and build.
From single PDPs to full store redesigns — every engagement runs the same fixed-scope model: clear deliverables, defined timeline, and no open-ended retainers.
Scope a project →01
Product pages & full redesigns
Single PDPs and complete store redesigns — variant selectors, configurators, imagery systems, and conversion mechanics across your entire product catalogue.
02
Landing pages
Campaign-specific or evergreen brand pages built around a single conversion goal — launch, acquisition, or high-intent paid traffic.
03
Brand experiences
Full brand worlds, design systems, and marketing surfaces. For brands that need a cohesive visual language across every customer touchpoint.
04
Ecommerce builds
Production implementation on Shopify, headless Shopify, and Next.js commerce. We build what we design — no handoff gap.
How it works
Four steps. One fixed scope.
Discovery
Understand the product, the brand, current performance, and conversion goals before a single pixel is designed.
Design
Concept and refined design across desktop and mobile — with iteration cycles and your sign-off before build begins.
Build
Production implementation on your stack — Shopify, headless, or Next.js — with all variant logic and conversion mechanics working.
Launch
Handoff with documentation, training, and post-launch support. Yours to own and run without ongoing dependency.
Why IMAGENN.AI
Boutique. Fixed scope. Built, not handed off.
Many of our design engagements start as part of an AI implementation. The systems we build often touch the customer-facing surface — the product pages, the configurator, the brand experience. We design and build that surface too. Both service lines run the same way: clear scope, clear handoff, a working system your team owns when we're done.
01
Design and build in one engagement
No Figma handoff, no developer interpretation, no agency-to-agency relay. The designer and the builder are the same engagement. What you approve is what ships.
02
Fixed price before work begins
Scope and price are locked before a pixel is designed. No open-ended billing, no scope creep, no surprises at invoice time. You know exactly what you're getting.
03
You own the output, fully
Every engagement ends with a working system, documentation, and a structured handoff. No retainer required to keep it live. The code is yours to operate and extend.
- What does a product page design and build engagement with IMAGENN.AI actually deliver?
- A complete, production-ready result — designed from concept to shipped code. The deliverable includes desktop and mobile design, production implementation on your stack, and a structured handoff with documentation. Depending on scope, that could be a single high-performance PDP or a full store redesign covering your entire customer-facing surface: PDPs, collections, campaign pages, and brand system.
- How long does a product page design and build take from kickoff to launch?
- A standard single-PDP engagement runs four to six weeks from kickoff to launch-ready code. A full store redesign is scoped at the outset and typically runs eight to twelve weeks. Timeline depends on the complexity of the configurator or variant logic, and whether we're designing from scratch or working within an existing design system. Discovery and alignment run in week one; design follows; then build and review.
- Do you work on Shopify, or only on custom stacks?
- We work on Shopify, headless Shopify (Hydrogen), and Next.js commerce stacks. If you're running a custom platform, we can build to a component specification your development team integrates. The design process is stack-agnostic; the implementation phase is tailored to your platform.
- Can you redesign and rebuild product pages that already exist?
- Yes — most engagements involve existing pages that aren't converting. The process starts with an audit of what's currently there: structure, hierarchy, conversion flow. We redesign with brand continuity intact while removing the friction points, and document the changes so your team understands what changed and why. This applies equally to a single underperforming PDP and to a full store that needs a comprehensive redesign.
- What's the difference between working with IMAGENN.AI and a standard design agency?
- Two things: we build what we design, and every engagement is fixed scope. Most design agencies hand you Figma files and a developer handoff document — implementation is your problem. IMAGENN.AI takes the work through to shipped, production-ready code. And because we scope and price before work begins, you know exactly what you're getting.
- How does this design and build work relate to IMAGENN.AI's AI consulting?
- Many of our AI implementations touch the customer-facing surface — a product configurator, a personalization layer, a recommendation interface. We design and build that surface as part of the same engagement. Some design and build engagements have no AI component at all; others are the front end to an AI-powered system. The service lines are connected but not dependent on each other.
- What kinds of DTC brands do you work with?
- We work with DTC brands that sell considered, higher-involvement products — where the product pages are doing real conversion work, not just displaying a photo and an Add to Cart button. The samples on this page cover hand-rolled herbal blends (Reyes & Co.), specialty coffee subscriptions (Rook & Co.), premium turntables (Otto & Voss), and limited-edition watches (Maison Voltaire). That range — from mid-market craft to high-ticket luxury — represents the categories where design quality drives purchasing decisions.
- What's the typical cost range for an engagement?
- Engagements are fixed and scoped before work begins. Cost depends on scope: a single PDP with standard variant logic is priced differently from a full store redesign with a custom configurator and design system. We scope and price after an initial conversation — we don't publish a rate card because scope determines the number. We work within the economics of DTC brands, not enterprise agency pricing.
Further reading
On conversion design and ecommerce UX.
Baymard Institute
The most rigorous independent research on ecommerce UX. Their benchmarks on PDP usability and cart abandonment inform how we approach conversion architecture.
Read ↗
Nielsen Norman Group — E-Commerce UX
NNG's research on product detail page patterns, information hierarchy, and trust signals on ecommerce product pages.
Read ↗
Shopify Research
Shopify's data on product page conversion patterns, image quality benchmarks, and the impact of social proof placement on add-to-cart rates.
Read ↗
Start a project
Ready to build product pages
that actually convert?
Tell us what you're selling, what's not working, and what good looks like for you. We'll scope an engagement — whether that's a single PDP or a full store redesign — and give you a fixed price before work begins.
Or send us your current product pages and we'll send back a design audit.